Anyway, as tired and brain dead as I was, i enjoyed it thoroughly. I realized while talking entirely though my ass that I had learned a huge amount since launching S3M in early 06. A huge fucking amount, actually. And yes there was indeed value in all the experiences I've had dealing with literally every corner of media distribution around today. TV, DVD, mobile, online, interactive, console-based gaming, merchandising, comic books, music -- list is long. The bottom line people is BRANDING. The solid brand - one that irrepressibly evokes entertainment and quality - will thrive on any media platform now and into the future. Content is on the upswing. Social nets are cool, but they can only entertain and distract people for so long and in so many ways. What were the first elements to evolve on Facebook and Myspace? Video clips, zombie hunting, simple games. People didn't just want to find new and cool ways to email and message people, they wanted to do shit that reminded them of what they love: zombies, vampires, horror, sci fi, comedy, rock bands, soaps, TV series, etc. In short, they wanted to do things that reminded them of the content they love.
Maybe I am biased. Making content is what I do. But I truly believe that the world does not need or even want a shiny new media player or social network. Since the ancient Greeks started theatresports and the unwashed masses crowded into the Globe to catch a matinee of "Ethel, The Pirate's Daughter", people want to be told stories. The stories - be they real or imagined, or some metaphor linking the two - are the glue that social networks depend on.
Content is more than king, people. It's what people have been doing with their leisure time since the dawn of humanity.
DK
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